Evaluation Task 4

This is our target audience: Young, urban males of all races.

The target audience for Evasion is young males in the UK and USA. The reason it appeals to young people is because all the actors are young, and the dress code, attitude, and slang used by the actors, will be something that young people can relate to, as it is part of their everyday life. The reason we believe that males are a better target than females is because stereotypically, movies with action, violence and chase sequences are usually more popular among men, whereas dramas and romances are more popular among women, with comedy movies being the most neutral grounded genre. The movie would appeal mostly to people in the UK and USA as the language can be understood by these nations and also the suburban setting is similar to what one would expect to find in the outskirts of cities such as London or New York.

The sub-culture that the movie would appeal to the most, especially due to the slang, attitude and dress code, is people of the 'urban' sub-culture. These people would dress similarly to our characters, as such styles as the puffy coat worn by the main henchman is a popular theme among this sub-culture. The slang used is also what these people are used to hearing in their music, as much urban music uses street slang such as the kind used in our video, for example the phrase "My man won't know what hit him".

Although, as aforementioned, our target audience was males, after receiving feedback the video produced just as much positive feedback from our female audience. This is good as the movie did not have to change to appeal to a wider range of people, it was just naturally enticing due to the good acting and intriguing storyline.

One movie which shares similarities with Evasion in terms of target audience, is Adulthood, a movie about young people on the UK streets, and how are caught up in part time lives of crime. This is a trailer for the movie. http://www.youtube.com/watch?v=rhrJBUMxNMQ. Both Evasion and Adulthood are a similar genre, and the latter is a movie which aims to show the disadvantages of lives of crime, and how there are consequences to actions, the movie therefore encourages moral behaviour. This is the kind of storyline that we would use in Evasion, as movies which actively promote crime and do not show consequences, do not go down well with the media and people reviewing the movies, as they can be a bad influence upon youth and society in general. http://www.contactmusic.com/new/xmlfeed.nsf/story/kidulthood-stars-defend-film_02_03_2006. This article shows how the prequel of Adulthood (Kidulthood) was controversial as it dealt with issues in youth culture such as violence. In this instance, Ray Winstone defends to movie and claims that it simply shows the problems in society so that they can be addressed.